TOTAL, built by hike to allow Indian customers to access basic messaging and news services without the Internet
Hike is India’s first social messaging platform which was started in 2012 by Kavin Mittal. Now, Hike is launching a new product to allow Indian customers to access basic messaging, news and browsing services without using data.
TOTAL, built by hike is a new product which was on January 17, 2018. It will allow Indian customers to enjoy all the basic internet services like messaging, railway information, recharging phones, making payments, checking live cricket scores etc. without any data usage.
On the launch Kavin Bharti Mittal, Founder, and CEO, Hike said, “Our goal is to bring India online and online means data so we’ve also made it extremely simple to buy data packs right contextually inside the OS itself. We’ve worked closely with telcos on special data packs for these phones starting as low as Re 1 to give people a taste of what it feels like.”
He also said TOTAL is a redefined version of Android which is targeted at next billion people. This will allow the users to access necessary internet services at a competitive price.
“We did smart compression for better speeds, made transmission more reliable and accurate and did special encoding to make USSD secure and then brought a smartphone experience to USSD,” says Mittal.
TOTAL operating system is currently embedded into 4 mobile devices, which includes 3 devices from Intex and 1 from Karbonn.
TOTAL has tied up with Airtel, Aircel, and BSNL to provide daily data packs for the user at as low as Re 1. These data plan will allow the users to access more than basic services like downloading photos and videos.
These services are accessed by USSD protocol which is a patented technology. “USSD as a protocol is being used today. There are many applications including BHIM app that uses USSD. We are not the only ones who are building apps on USSD. But, these are owned by telcos because they are the license holders. But, anybody who partners with telcos can launch such services,” Mittal said.